Six years. No investors. No safety net. Just two women, sisters and best friends, building a business from scratch while having four babies in four years (I know…), renovating houses and moving cities.

Discounts don’t build brands, they train customers to wait for them. It’s easy to chase short-term revenue with a sale, and much harder to build long-term demand without one. But that’s where brand equity and real margin live.

At Axe & Kettle, we’ve helped brands like JW Anderson, Nanushka, Matilda Goad and Glassette grow with brand-first, performance strategies that build businesses not just websites.

At Axe & Kettle, we’re building more than a digital marketing agency, we’re building the kind of business, and the kind of world, we want to live in.

The third in our Q4 digital strategy series, our Organic Search & SEO checklist outlines how luxury brands can optimise for high-intent queries, protect brand space, and turn visibility into meaningful conversions.

The next in our series to help your business win Q425, our comprehensive Paid Search guide helps luxury brands refine strategy, protect profitability, and turn visibility into meaningful performance across Google and Performance Max.

From Meta to TikTok to Pinterest, we’ve built a checklist designed to help luxury and premium brands cut through the noise, elevate creative, and convert with clarity this season.

EU regulations are transforming fashion: digital product passports and extended producer responsibility create new opportunities for brands to build trust, tell their story, and embrace circularity.

From Fendi to Mulberry, fashion’s icon revival era shows how heritage meets modern storytelling to drive relevance.

The LFW panel with Vogue Business emphasised that in a crowded market, clarity is key. Brand audits, assessing purpose, values, positioning, and perception, are essential for long-term growth, helping brands balance quick wins with lasting impact.

For brands looking to strengthen their presence and build audience confidence, Meta Verified is worth exploring. Particularly for businesses where trust and social proof matter.

How we helped transform a cult brand into a high-performing global powerhouse 🌐 

We want to see more women in power - in the boardroom, at the strategy table, on stage and behind the lens. And we’ll keep doing our part, loudly and proudly.

We helped Studio HÁM achieve exceptional eCommerce growth by rebuilding their outdated website and migrating it to Shopify, resulting in a +357% revenue increase, +150% higher conversion rate, +70% boost in average order value, and a +732% return on ad spend.

We conducted comprehensive UK market research to overhaul core category and collection pages, specifically targeting purchase-ready, premium customers. We did this by carefully balancing brand-specific terminology with keywords that highlight high-end materials and British craftsmanship.

Updating content, optimising product pages, and building backlinks during this period can significantly boost visibility and organic traffic. With heightened competition, focusing on SEO in Q4 helps ensure your brand stays top-of-mind, driving conversions and maximising revenue during the busiest time of the year.

Q4 is a key period for email marketing due to heightened consumer activity around major holidays like Black Friday, Cyber Monday, and Christmas. With inboxes flooded, personalised, targeted emails can stand out, driving higher open and conversion rates.

Paid social in Q4 presents a major opportunity for your brand. As consumer engagement peaks during the holiday season and companies allocate remaining budgets, businesses can use paid social to capture attention and drive conversions.

Q4 is a pivotal time for paid search activity. With year-end budgets, holiday promotions, and increased consumer spending, businesses must capitalise on the surge in search volume.

In this guide, we'll explore the inconsistencies between META and Google Analytics 4 (GA4) and why these differences happen.