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♻ Remember when we told you about the big regulatory shift back in October 2025? ♻

Well, we have an update. Fashion is facing its biggest shake-up yet, but three major issues are emerging:

🚩The data problem
Most brands don’t actually have t

ERDEM Spring Summer 26.

A collection designed in the spirit of Helene Smith, the late-19th-century medium whose trance states transported her through distant eras and far-flung lands.

Now available to shop at erdem.com

#ERDEM #SS26

Busy days. Blurred flowers.

This year, Gucci used Milan Design Week to recontextualise everything they've ever been. With Gucci Memoria, Demna delves into the 150-year-strong archive to create a spatial narrative: tapestries, objects, landscapes, music and symbols.

Demna unde

What if we asked "what lasts?", and not "what's new?" 🌏

#EarthDayEveryDay #MarketingAgency

When we started Axe & Kettle, we didn't imagine we'd one day be writing a white paper about people and purpose. We just knew we wanted to build a business that felt different, one that didn't leave people behind in the name of growth.

Head to th

Sustainability is the baseline for what comes next. In a slowing market and a warming planet, anything less is obsolete.

The brands that will last are the ones building circular systems, reducing emissions, and designing for longevity.

Sustainabili

Most sustainability strategies look good on paper.
Few actually change anything.

Inspired by The Principles of Doing the Impossible by @TheNowWork and insights from leaders across @On, @GANNI, @PANGAIA and more, we’ve been reflecting on why, a

“A seasonless, continuous body of work”

— Phoebe Philo on her approach to designing each collection 🔒

Welcome to AI SEARCH, DECODED, a series where we enlist our experts to debunk AI myths.

And finally: Will Generative AI make shopping better?

Only if you use it this way.

→ Swipe right to find out how to use it right📱

#DigitalMarketing #A

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