At Axe & Kettle, we believe that how we tell our own story matters as much as the work we do for our clients. Our marketing is rooted in respect - for people, for the planet, and for the trust our community places in us. This policy ensures our words and actions always reflect that commitment. It guides every form of marketing activity and brand strategy we carry out and applies to everyone who represents Axe & Kettle.

Our Principles

Honest & Respectful

We keep our communication truthful, respectful and fair.

We respect privacy and never portray people in a harmful light.

Clear & Trustworthy

No empty claims, no exaggerations.

We aim for clarity so our audience can trust every word.

Inclusive & Fair

We celebrate diversity, avoid stereotypes, and value all voices.

Our communication is mindful of vulnerable groups and accessible to all.

Sustainable & Responsible

We market with the planet in mind - no greenwashing, only facts.

We choose eco-conscious practices wherever possible.

Responsibilities

The Senior Leadership Team ensures this policy is upheld and everyone in the team must follow it.

The Executive Team and Board approve and oversee its use.