JW Anderson: From Hype to High Performance

When we partnered with JW Anderson, they had strong brand hype, but challenges with their digital agency results, website UX and conversion issues, and a brand book that needed refreshing for global market growth.

📈 We kicked off with them on a holistic 360° Brand & Digital Audit covering website, UX, CRM, organic and paid channels to identify gaps and build a clear roadmap for growth.

Next, we developed a cohesive Global Brand Strategy and localised Brand Books for APAC, US, and European partners. This included a sharper tone of voice, fresh positioning, and tools to align their teams and partners around a unified brand vision.

The results?

Better alignment between internal teams and partners
Clear, consistent brand direction
A revitalised brand book already being actively used

Jenny Galimberti, CEO of JW Anderson, commented on the partnership:

“I wanted to thank you for all of the great work you have done across the online ecosystem. Our team has learned a lot and has been given invaluable advice and strategic recommendations. The brand book project was executed brilliantly. We are thrilled with the outcome and have started using it actively.”

If you’re experiencing similar issues, or want to talk about your brand and digital growth goals, don’t hesitate to get in touch - hello@axeandkettle.com 📧