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Jacquemus (finally) made it to London! The new store opening serves as yet another reminder of the brand’s unique ability to reinforce its own identity while adding a new layer informed by context. Despite being located within a traditional Vic
A&K client @johnsmedleyknitwear is committed to preserving the skills and craftsmanship of the British knitwear industry. Their new circularity project champions the ancient practice of recycling merino waste in support of @campaignforwool and Wo
Introducing the antique and reclaimed diamond collection by Axe & Kettle client @rachelbostonjewellery 🦪 Thirteen exquisite rings featuring a selection of the finest antique and reclaimed diamonds. #RachelBostonJewellery #DigitalMark
Building a brand world goes beyond digital 🌐 @lemaire_official has expanded to Japan, opening its first flagship store in Tokyo. Walking into the store feels more like walking into a home. Founders Christophe Lemaire and Sarah-Linh Tran say, &ldquo
Guinness has been at the top of the advertising game for decades, rolling out iconic ad after iconic ad, year after year. Right now, we can’t get enough of A&K alumni JW Anderson’s latest collaboration with Guinness — a capsule
We boosted John Smedley’s SEO revenue by 75% in Q4. Want to know how? Swipe across Established in 1784, John Smedley is the oldest manufacturing factory in the world. Their story began during the early days of the Industrial Revolution at the
Let’s discuss email marketing for Q4. Have you taken these emerging trends into account for your Q4 strategy? Swipe right to supercharge your results and end the year strong 📈 Read the full feature on our blog and get in touch if you’
During Paris Photo, @idea.ltd launched Prada Archive 1998-2002, a collection of Norbert Schoerner’s lucid campaigns for Prada. The images are iconic, with their hyperreal, sharp-cut style, and they shaped a new design language for fashion in t
THE A&K GUIDE TO DOING BLACK FRIDAY WELL  As digital marketers, Black Friday is a major event — but the phenomenon is complex for luxury brands and should be handled with plenty of care and thought. While BFCM brings in massive revenu
Two brands, united by bathing culture💧 @teklafabrics and @auralee_tokyo have introduced a limited collection, inspired by the bathing rituals of Japan. The collaboration draws lines between Japanese and Scandinavian practices, celebrating the

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