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Case Studies
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Stories can take your brand from good to great. Content is ubiquitous; it's quite literally everywhere we look, and it's rarely that interesting. So when something piques your curiosity, it can change the game. As longtime fans of the "Top S
♻ Remember when we told you about the big regulatory shift back in October 2025? ♻ Well, we have an update. Fashion is facing its biggest shake-up yet, but three major issues are emerging: 🚩The data problem Most brands don’t actually have t
ERDEM Spring Summer 26. A collection designed in the spirit of Helene Smith, the late-19th-century medium whose trance states transported her through distant eras and far-flung lands. Now available to shop at erdem.com #ERDEM #SS26
Storytelling. We use the word every day in our work: it's core to what we do. But since joining @unwomenuk's Briefing Club last year, we've been hearing stories that have nothing to do with brand positioning and everything to do with real lives. Sto
Busy days. Blurred flowers.
This year, Gucci used Milan Design Week to recontextualise everything they've ever been. With Gucci Memoria, Demna delves into the 150-year-strong archive to create a spatial narrative: tapestries, objects, landscapes, music and symbols. Demna unde
What if we asked "what lasts?", and not "what's new?" 🌏 #EarthDayEveryDay #MarketingAgency
When we started Axe & Kettle, we didn't imagine we'd one day be writing a white paper about people and purpose. We just knew we wanted to build a business that felt different, one that didn't leave people behind in the name of growth. Head to th
Sustainability is the baseline for what comes next. In a slowing market and a warming planet, anything less is obsolete. The brands that will last are the ones building circular systems, reducing emissions, and designing for longevity. Sustainabili
Most sustainability strategies look good on paper. Few actually change anything. Inspired by The Principles of Doing the Impossible by @TheNowWork and insights from leaders across @On, @GANNI, @PANGAIA and more, we’ve been reflecting on why, a
“A seasonless, continuous body of work” — Phoebe Philo on her approach to designing each collection 🔒
Welcome to AI SEARCH, DECODED, a series where we enlist our experts to debunk AI myths. And finally: Will Generative AI make shopping better? Only if you use it this way. → Swipe right to find out how to use it right📱 #DigitalMarketing #A

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