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Axe & Kettle
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Case Studies
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🇺🇸 LAUNCHING DISCOTHÈQUE FRAGRANCES IN THE US WITH META ADS 🇺🇸 This year, we expanded Discothèque presence by using our UK successes and learnings to roll out Meta ads in the US: building awareness, creating a full-funnel pipeline
The future of fashion is being built right now, and for 25 years, @fashion_east has been the essential foundry for much of the talent that now steers the industry. Rising from a warehouse off Brick Lane, this non-profit incubator, led by Lulu Kenne
THE Q4 SEO & CONTENT CHECKLIST 🌐 Organic search strategy is brand strategy. The third in our Q4 digital strategy series, our Organic Search & SEO checklist outlines how luxury brands can optimise for high-intent queries, protect brand spac
Big moment. Big change. Today, we celebrate a pivotal shift in the fashion world, the appointment of Grace Wales Bonner as Creative Director of Menswear at Hermès, the first Black woman to lead a major fashion house. Why this matters 🔎 &
THE Q4 PAID SEARCH CHECKLIST 🌐 The next in our seasonal strategy series, our Paid Search checklist helps luxury brands refine strategy, protect profitability, and boost efficiency across Google and Performance Max this holiday season. Whether you'
Crawl inside the wonderful mind of Erdem Moralioglu's and get to know his process, muses, and inspirations with ERDEM, a book published by Rizzoli. Good storytelling is imperative for impactful brand building; it builds authentic connection, deepen
Places we would like to work from. Villa Nara Mondadori at Saint-Jean-Cap-Ferrat, designed by Oscar Niemeyer in 1968. #InteriorDesign #DigitalMarketing #MarketingAgency
Tactility, permanence, and purpose are the three words that guide A&K client MG&CO. This series of images, shot to launch the all-new essentials collection, perfectly epitomises all three principles, balancing functionality with feeling. Th
Q4 is officially here: is your Paid Social strategy ready? From Meta to TikTok to Pinterest, we’ve built a checklist designed to help luxury and premium brands cut through the noise, elevate creative, and convert with clarity this season. ✔️
Paris SS26 was all about reinvention, heritage houses finding new energy and emerging designers shaking things up. Below were some of our favourites. Loewe — Sculptural minimalism met flashes of colour in a sleek, forward-facing collection. D
How we helped Studio HÁM scale with Shopify 📈 📣 THE RESULTS +357% revenue growth +150% conversion rate increase +70% higher average order value +732% ROAS 🔧 THE CHALLENGES -Outgrown website that didn’t convert -Complex ops acr
Two decades of design, captured in print. A&K client ERDEM have put their legacy onto pages, and we'll be putting it on our coffee table ☕ With photography by top image-makers and contributions from the likes of Anna Wintour, Christian Lacroix,

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