Latest Moves In Marketing Through a Luxury Lens: Are You Meta Verified Yet?

Meta is now actively encouraging business accounts to sign up for Meta Verified. From an optics perspective, this means your account will display the blue tick.

Why does it matter?

The blue tick was once a symbol of exclusivity, but has evolved into a tool that helps build credibility. For growing brands, it signals trust to new audiences, allows you to add links to Reels and provides extra support, including impersonation protection. It will also unlock access to new features over time.

The evolution?

Meta Verification dates back to 2014, when the blue tick was selectively given to high-profile individuals and brands. In 2018, Meta allowed users to request verification, but approval still rested with Meta. In February 2023, paid-for verification was launched. It was initially seen as less meaningful than the original model, but its value has grown over time, especially for businesses.

What to consider?

Meta Verified is subscription-based, starting from £9.99 per month (web) or £11.99 (app).

Our view?

For brands looking to strengthen their presence and build audience confidence, Meta Verified is worth exploring. Particularly for businesses where trust and social proof matter.