1. Introduction

Welcome to Axe & Kettle. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with us — including when you submit your details via a LinkedIn Lead Gen form or contact us directly.

2. Who We Are

Axe & Kettle (“we”, “our”, or “us”) is a UK-based business.
If you have any questions about this policy or how we use your data, you can reach us at: hello@axeandkettle.com.

3. Information We Collect

When you complete a LinkedIn Lead Gen form or contact us directly, we may collect:

Your name
* Email address
* Company name and/or job title (if provided)
* Any additional information you choose to share with us

4. How We Use Your Information

We use your information to:

* Send you the requested playbook or other resources
* Communicate with you about related insights, updates, or services from Axe & Kettle (you can opt out at any time)
* Maintain our records and manage our relationship with you

We do **not** sell or share your data with third parties for their marketing purposes.

5. Legal Basis for Processing

We process your personal data on the following lawful bases:

* **Consent:** When you voluntarily provide your details via a LinkedIn Lead Gen form.
* **Legitimate interest:** To follow up on your request and maintain professional contact.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes above, unless a longer period is required by law. If you unsubscribe or request deletion, we will remove your details from our active lists.

7. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

* Access a copy of your personal data
* Request correction or deletion of your data
* Withdraw consent at any time
* Object to certain types of processing

To exercise any of these rights, please contact hello@axeandkettle.com

8. Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction.

9. Updates to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be available on our website.