Q4 Luxury Marketing Checklist: Paid Social

Written By Kelly Montague

Q4 is officially here: is your Paid Social strategy ready?

From Meta to TikTok to Pinterest, we’ve built a checklist designed to help luxury and premium brands cut through the noise, elevate creative, and convert with clarity this season.

  • Set clear KPIs across the funnel, backed by benchmarks and tailored to platform and audience type.

  • Run account-level measurement, brand lift and conversion studies to track the impact of campaigns in real time.

  • Apply your A/B learnings from Q1–Q3 - know what works, and double down.

  • Prioritise immersive, platform-native formats - Reels, TikToks, Pinterest Idea Ads, Instant Experiences to cut through seasonal clutter.

  • Integrate AI-powered tools where they make sense for your brand. Test Pinterest Performance+ and Meta Advantage+ only if they align with your creative and audience control.

  • Ensure creative completeness . Have static + video assets in every ratio to drive full algorithmic distribution.

  • Test interactive formats like Pinterest Quiz Ads and Reminder Ads to build anticipation pre-launch.

  • Audit your product feed and make sure Dynamic Product Ads are supported by high-quality creative, not just placeholder packshots.

  • Adapt copy for conversion, include delivery cut-offs, gifting deadlines, extended returns, or pre-order messaging where relevant.

  • Streamline your creator ad workflow - define briefing, approvals, usage rights, and ensure paid tags are correctly applied across platforms.

Kelly Montague
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