Paid Search

Paid search is one of the most powerful ways to be visible in a competitive market.

We manage Paid Search across all Google and Microsoft Ads properties, including Search, Shopping, Display and Video: refining account architecture, isolating the traffic that carries real intent, keeping the shopping feed in the condition the platform needs to work from, and utilising creative formats and placements to drive up awareness and reach amongst new audiences.

The work is structured so that brand and non-brand performance can be read separately, and so that spend follows demand you're actually creating rather than demand you're paying twice for.

- Account Architecture
- Search & Brand/Non-Brand Structure
- Shopping & Feed Management
- Performance Max and DemandGen
- Video ad strategy (YouTube)
- Feed Audits & Optimisation
- Reporting & Monitoring
- An account structured so brand and non-brand performance can be read apart
- A shopping feed audited and maintained rather than uploaded and forgotten
- Reporting that shows what Performance Max is actually doing, not just what it returned
- Strategy that includes top and middle of funnel traffic to grow new user numbers
- Your ROAS is strong but it's carried by brand terms you'd have won regardless
- Performance Max is consuming budget and you can't see what's inside it
- Your shopping feed hasn't been audited since it was built and the catalogue has moved on
- You're running search in-house and want an experienced set of eyes on the structure
- You have more budget to spend but are unsure where it can be invested best across Google or Microsoft.
- You have ambitious growth targets and need your strategy to align with operational aspects like product margins.