Paid Social
Paid Social is the only channel where creative does the targeting, which means what most brands see as a budget or efficiency problem is really a media problem.
Our Paid Social Management service takes a holistic approach, covering strategy, creative, and management across chosen channels, purpose built around each client's funnel rather than a single platform default.
Campaigns are structured by objective with audience assessments and creative feedback as required. Monthly reporting tracks spend efficiency and creative performance, feeding directly back into the next cycle of creative.
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Meta (IG & FB)
Pinterest
TikTok
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A channel mix and funnel structure built around your objectives, not platform defaults
Creative read-outs that tell you which assets to make more of, and which to retire
Reporting that connects spend to site performance and sets the brief for the next cycle
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Your creative output is the bottleneck, and you're recycling assets past the point of diminishing returns
Prospecting has stalled while retargeting keeps reporting healthy numbers
You're expanding into TikTok or Pinterest and don't want to simply port the Meta approach across
You want to understand what the traffic you're driving is really doing: is it incremental, is it high quality / engaged traffic, are you testing to bring CAC down?
Driving profitable growth for ERDEM across Meta & Google Ads.
Case study