NUDEA
NUDEA
How streamlined inefficiency set Nudea on the path for scalable, profitable growth.
Client case study - Nudea
Born from a desire to offer the functional, the necessary, and the purest form of comfort, Nudea pulls together a thoughtful curation of underwear and sleepwear created from natural and recycled materials.
The challenges.
Nudea aimed to improve account efficiency and deliver sustainable growth from Google Ads with a focus on strategies that could scale.
Account structures were fragmented and inefficient, limiting performance and hindering Paid Search scaleability. Meeting growth targets required a rethink of strategy and execution.
By streamlining the account and implementing data-driven optimisations, we could focus spend on high-performing areas, reduce inefficiencies, and set up a scalable framework able to effectively meet performance targets.
The A&K approach.
Comprehensive account audit
We conducted a full audit and hygiene check across the Google Ads account, identifying inefficiencies, fragmentation, and areas for improvement.
Restructured Performance Max campaigns
Performance Max campaigns were split into two distinct campaigns: one focused on top products and one catch-all. This was to better allocate budget and optimise results.
Consolidating search campaigns
Search campaigns were consolidated to improve data quality, reduce wasted spend, and provide clearer performance insights.
Optimising creative and retargeting
Creative assets, landing pages, and audience targeting were refined to boost conversion rates.
The results.
The Headlines:
ROAS: +93%
CPA: -22%
Brand Search revenue: +27%
Paid Search revenue (first 30 days): +18%
“In six years of working with agencies, no one has explained how to improve our ads with this level of clarity and simplicity.”
Priya Downes, Founder.