SEO & GEO
Organic visibility now means two things: ranking in search results, and being cited in AI-generated answers.
Both run on the same foundations: a technically sound site, clear entity signals, and content built around real intent rather than keyword volume. Increasingly, shoppers get a summarised answer instead of a page of links, and if your brand isn't in that summary it isn't in the consideration set at all.
The work is sequenced from diagnosis outward, so effort goes where it is felt: technical health first, then content and topical authority, then off-page and AI-platform signals. We start with a clear read on how you currently appear; in rankings and across Gemini, ChatGPT, Perplexity, Google AI Overviews, Copilot and Claude; including what's being said and what's being missed.
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Technical SEO
On-Page & Content Strategy
Off-Page & Authority Building
E-commerce SEO
Local & International SEO
Migration Support
AI Visibility Audit
Structured Data & Schema Markup
Entity Clarity & Knowledge Graph
Answer-First Content Formatting
E-E-A-T & Credibility Signals
Ongoing Monitoring
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A technically sound site that search engines can crawl, index and rank
A clear picture of how your brand currently appears across AI platforms, and what they're getting wrong
Content and keyword strategy mapped to intent, and formatted to be cited rather than crawled past
Authority built through digital PR, brand mentions and entity clarity rather than link volume
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You're planning a replatform or migration and can't afford to lose rankings through it
You're launching in new markets and need the international structure right from the start
Paid is carrying more of your acquisition than you'd like and organic isn't picking up the slack
Competitors are appearing in AI summaries for terms you rank well for
You don't know what AI platforms say about your brand, and haven't checked
How we boosted John Smedley’s SEO revenue by 75% in Q4.
Case study