Performance Creative

Creative is the largest remaining lever in paid social, and most brands are still treating it as something to think about after the media plan is in place.

Our designers specialise in performance-led creative built specifically for paid social environments. Working from your existing assets, we develop scalable ad concepts and produce the statics and motion against them, structured so that testing is possible without rebuilding every asset from scratch.

The result is creative that holds brand integrity while being built to convert: enough volume to keep pace with what the platforms need, and a modular system that turns each round of results into the brief for the next.

Sharpening MG&Co’s creative with a new testing framework.

Case study

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