ERDEM

ERDEM didn’t need an agency.

They needed a proactive partner who understood the nuances of luxury. Someone collaborative, forward-thinking, and able to drive momentum, deliver results, and scale DTC without compromising brand integrity.

Client case study - ERDEM

ERDEM has become synonymous with versatile yet powerful femininity, known for its exquisite fabrics, vibrant prints, and detailed craftsmanship.

The challenges.

Previous activity was reactive, lacking long-term planning or strategic leadership to test, learn, and grow effectively.

Our audit revealed inconsistencies across campaigns: unclear audiences, fragmented activity, and weak account structures.

With ambitions to scale, the brand needed clear guidance to rebuild fundamentals and restore confidence across the ecosystem.

The A&K approach.

Laying the land: 360 brand and digital audit

We examined the every facet of the brand across every channel, from CRM & email to all paid marketing platforms, highlighting where deeper world-building was needed and where the greatest growth opportunities were.

Restructured Paid Social for clarity

We overhauled Paid Media to bring more structure to content and greater transparency to the client, ensuring ads were well placed, creative was brand-aligned, and audience targeting was fully optimised.

Elevated measurements for effective insights

We implemented Meta Conversion Lift to give the team a clearer view of Paid Media’s impact on the business, shifting measurements towards actionable insights with a focus on brand uplift.

Reputational guardianship

Every new initiative was grounded in brand: prioritising formats with greater control, shifting away from automated platform suggestions, optimising product titles and feeds, and tailoring strategies for different markets.