Studio HÁM

Studio HÁM

Studio HÁM asked Axe & Kettle to migrate their website from Squarespace to Shopify, with the goal of elevating their online shopping experience. We meticulously crafted a new website that aligned with Studio HÁM’s distinct brand identity while significantly enhancing the customer journey and improving the overall user experience, all aimed at boosting conversions.

Case study - Studio Hám

Drawing inspiration from English antiques, appreciated not for adherence to a specific era but for whimsical detail or folksy quality, Studio HÁM is brought to you from the team behind HÁM Interiors. They design pieces to withstand changing tastes and endure as a timeless staple in your home.

The challenges.

  • Finding a simple but impactful solution for complex logistics.

  • Lack of product discoverability slowing sales.

  • The need to balance a strong sense of brand with functionality.

The A&K approach.

  • Website redesign & migration for an efficient and immersive shopping experience for both trade and retail customers

  • Tailored functionalities for a seamless user journey

  • Paid ad strategy to reach the right audiences

  • SEO strategy to support organic visibility.

The results.

  • Revenue

  • Conversion Rate

  • ROAS

  • AOV

“Thank you Axe & Kettle team - it’s been amazing working with you all. You are true professionals who’ve made such a difference to our business. The Shopify migration was seamless, improving both design and functionality, and the impact has been huge - higher conversions, increased revenue, and a better shopping experience for our customers. Your strategic approach to SEO and paid ads has been a game-changer for our growth, and we’re excited to continue building on this success together.”

Tom Cox, Director Studio HÁM

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