Studio HÁM

Studio HÁM asked Axe & Kettle to migrate their website from Squarespace to Shopify, with the goal of elevating their online shopping experience. We meticulously crafted a new website that aligned with Studio HÁM’s distinct brand identity while significantly enhancing the customer journey and improving the overall user experience, all aimed at boosting conversions.

Case study - Studio Hám

Drawing inspiration from English antiques, appreciated not for adherence to a specific era but for whimsical detail or folksy quality, Studio HÁM is brought to you from the team behind HÁM Interiors. They design pieces to withstand changing tastes and endure as a timeless staple in your home.

The challenges.

A website limiting growth

Studio HÁM sought to migrate from Squarespace to Shopify to create a seamless and immersive shopping experience. The goal was to align the new website with their distinctive brand identity while enhancing the customer journey and driving conversions.

Complex backend operations

The brand faced logistical hurdles, including managing stock across multiple locations, offering pre-orders, and handling courier services with variable delivery fees. A bespoke solution was required to streamline these operations.

Improving discoverability

Products were not receiving the visibility they deserved. Studio HÁM needed a restructured navigation and collection strategy to drive attention to overlooked items and boost sales.

Our approach.

Website redesign

We migrated Studio HÁM to Shopify, designing a more efficient, visually appealing website that balances brand aesthetics with functionality. The new platform improves the shopping experience, while enabling the Studio HÁM team to easily manage content.

Custom development

To tackle complex logistics, we implemented tailored applications for managing bespoke shipping, pre-orders, and variable delivery fees - eliminating manual work and ensuring a seamless checkout.

SEO

In line with A&K’s holistic approach, we enhanced organic visibility with a robust SEO strategy, reorganising collections and refining navigation to make it easier for customers to discover Studio HÁM’s products.

Paid search & social

We also launched a paid ads campaign on Meta, Search and Pinterest to reach Studio HÁM’s target audience, drive qualified traffic to the site, and increase conversions.