JOHN SMEDLEY

A heritage brand with a modern ambition - how we helped John Smedley evolve for the next generation

Case study - John Smedley

Established in 1784, John Smedley is the oldest manufacturing factory in the world, crafting beautiful, high quality garments that are designed to last, made in England and distributed the world over.

The challenges.

To engage a new generation, John Smedley sought an agency experienced in connecting with affluent, younger consumers. With millennials and Gen Z poised to inherit significant wealth by 2030, the brand aimed to captivate them effectively.

Driven by ambitious targets, John Smedley needed a specialist agency to boost DTC expansion. With a focus on enhancing digital performance, the brand sought comprehensive audits, strategic guidance, and channel optimisation expertise.

Underperforming Paid Search and Social channels demanded a strategic overhaul. John Smedley sought a luxury agency capable of developing effective strategies, creative content, and copy to optimise performance.

Our approach.

Audits & Action Plans

Thorough audits of the brand's digital channels, including UX, SEO, content, and social media. These allowed us to identify weaknesses, opportunities, and provide clear recommendations, laying the foundation for success and creating a roadmap on how to get there.

Content and Social Media Strategies

We developed effective strategies for content and social media. These strategies encompassed key targets, content pillars, audience analysis, and practical examples, ensuring focused and impactful implementation.

Channel Strategy and Management

Restructured Meta, Google, and Bing accounts, optimising audience targeting, creative, and copy. In Paid Search, we streamlined the account structure, focusing on high-value data and eliminating wasted spend. For Paid Social, we implemented a strategic funnel approach, prioritising new users and brand growth while maintaining profitability.

Paid Social results.