CRM & Email Marketing

Owned channels only work when they're built around the customer.

We segment by purchase behaviour and engagement, then map where lifecycle flows and campaigns should sit against that: welcome, browse and cart recovery, post-purchase, replenishment, win-back.

The result is a programme where automated flows carry the revenue that shouldn't need a campaign behind it, and campaigns are free to do the brand work. Reporting separates the two, so you can see what's compounding and what's not.

- Audience & Behavioural Segmentation
- Lifecycle Flow Strategy
- Campaign Planning & Calendar
- Email Design & Copy
- Data & Platform Setup
- Reporting & Testing
- Segmentation built on purchase behaviour and engagement rather than list membership
- Lifecycle flows that generate revenue without a campaign behind them
- Reporting that separates flow revenue from campaign revenue, so you can see what's compounding
- You avoid opening Klaviyo because builds feel manually heavy and unrewarding
- Even if you’re able to grow your subscriber list, a shrinking share of it is actually engaging in content
- Repeat purchase rate is low because you have nothing in place to nurture audiences.
- You're sending to everyone at once because proper segmentation was never built