Brand Strategy & Identity

A good strategy and identity work in tandem to articulate a brands values, positioning, and difference, so that’s where our work starts.

We work through that foundation with you, then distill it into an identity and a brand book built as a working tool for the people applying it day to day.

The output is a reference point everyone can build from: your in-house team, your creative partners, and any agency briefed after it. It defines what the brand is well enough that the next hundred decisions don't need to come back to you.

- Values & Positioning
- Brand Difference & Articulation
- Identity Development
- Brand Book
- Application Guidelines
- A defined position: what the brand stands for and what makes it different
- An identity developed against that position
- A brand book written as a working tool, with guidelines for applying it across channels
- Everyone internally describes the brand slightly differently, a confusing that translates to consumer understanding
- You're launching, relaunching, or entering a new market and the positioning needs to be settled first
- You have a brand book nobody references because it was written to be looked at, not used
- You're briefing external partners with no shared reference for what the brand is