CONDE NAST

Condé Nast collaborated with A&K to test Paid marketing channels for Vogue and GQ's shopping content, restoring visibility and performance to content pages.

Client case study - Condé Nast

Condé Nast is the defining force shaping contemporary culture.

The challenges.

Condé Nast had seen key content pages across four publications drop out of SEO rankings, leading to a decline in affiliate revenue. To reverse the trend, a new strategy was needed to restore visibility and performance.

The team highlighted landing pages that had historically driven strong affiliate sales and were well-positioned to perform again, particularly in the run-up to peak season. These pages promoted products with proven demand, making them prime candidates for renewed investment.

Despite their potential, the pages were no longer benefiting from organic rankings. Without visibility, even strong content was failing to attract traffic, leading to missed revenue opportunities.

The A&K approach.

Ensuring Profitable Traffic

Keeping traffic cost low enough that the commission generated on sales revenue would outweigh the cost of campaigns.

Scaling Across Publications

The approach needed to be scalable, enabling multiple pages across four publications to be targeted quickly, effectively, and efficiently.

Limited Data Visibility

Because the conversion journey broke once a user clicked an affiliate link, there was a disconnect and delay in reporting. This made real-time optimisation challenging.

Operating in Peak Competition

Campaigns launched during peak trading periods — Black Friday, Christmas, and January sales — meaning we were also battling inflated CPCs and aggressive competition.