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✦ A/W 2026 PERFORMANCE MARKETING PLAYBOOK ✦ In Q4, the pressure to perform intensifies. More competition, more campaigns, more noise, more everything. But 'more' doesn't always mean better results. For luxury fashion, beauty and lifestyle brands, s
Erdem Moralıoğlu at home in London, 2026, showing @friezeofficial around and reflecting on the unexpected affinities that shape his art collection. "When you really think about the word ‘collecting’ – piecing things together,
✦ A/W 2026 is here. Introducing the Axe & Kettle Performance Marketing Playbook ✦ In Q4, brands feel the pressure to do what everyone else is doing, only louder. This year, give customers a reason to choose you. Show them something useful, insp
Since its founding, Nordic Knots has gone from strength to strength. For years, they focused on doing one thing exceptionally well. The range was tightly edited, the creative was unmistakable, and every decision reinforced the brand's point of view
Are your Meta ads exploring every reason to buy? 🤳 A campaign can have dozens of assets and still make the same argument over and over again. Creative diversity means giving people different reasons to buy, through different ideas, voices and visu
Some brands understand the importance of investing in who they are and how they want to show up in the world. Studio HÁM is one of them. From the website we helped redesign to the physical spaces they create, every touchpoint feels undeniabl
Congratulations to the brilliant @erdem.moralioglu and his fantastic team at @erdem for winning British Brand Of The Year at the ELLE Style Awards! It’s a true pleasure to work with a house that has become such a distinctive part of British f
Last year, we spotlighted Chanel's partnership with Charvet at Matthieu Blazy's debut show: two old-world icons of French savoir-faire uniting for a new era of design excellence. Now, they've made the partnership official, with Chanel announcing its
Dreaming of ERDEM 🦢 📷 @erdem in @thebeyondnoise #DigitalMarketing #MarketingAgency #LuxuryMarketing
"White-hot beauty labels fade fast" was the opening line in Business of Fashion's recent 'How to Build a Forever Beauty Brand' report. In a category with one of the most accelerated new launch cadences, it raises the question: how do bran
AI has made it easier than ever to create content at an unprecedented rate, but at what cost? The dawn of AI has ushered in an era of sameness. Instagram feeds are filled with too-familiar graphics and images of undecipherable origin, accompanied b
"Quality has won over luxury." That was Saint Laurent CEO Cédric Charbit at the FT's Business of Luxury Summit. The numbers from Bain are bracing. 50 million customers walked away from luxury between 2022 and 2024. The top 2% of b

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