DISCOTHEQUE FRAGRANCES

Discothèque had the opportunity to scale by expanding its proven UK success into new markets like the US, leveraging data-driven DTC growth strategies and creative campaigns that balance short-term performance with long-term brand building.

Client case study - Discothèque Fragrances

Discothèque is a luxury fragrance brand inspired by club culture and founded between Los Angeles and London, with every product designed, formulated and crafted between the two.

The challenges.

GROWING DTC SALES & AWARENESS

As a boutique brand, the priority was to build direct-to-consumer sales while increasing overall awareness and not compromising brand DNA, establishing strength in a competitive market.

PRODUCTION & LOGISTICS BARRIERS

Stock issues with best-selling products created friction for growth. Without reliable availability, demand risked outpacing supply, making it harder to maximise sales potential.

UNTAPPED GROWTH IN NEW MARKETS

While the brand had strong traction in the UK, performance in new markets — particularly the US — was untested. The challenge was to build awareness quickly with an unfamiliar audience while balancing short-term sales goals with long-term growth foundations.

The A&K approach.

Tactical Investment During Peaks

Test-and-learn activity ensured we entered peak with data-driven strategies for maximum impact, fine-tuning investment.

Seasonal & Evergreen Creative

We introduced a mix of seasonal campaigns alongside evergreen, high-impact ads featuring reviews and PR quotes, building engagement and lasting brand equity.

Reactive Stock Messaging

To manage production challenges, we implemented preorder messaging on out-of-stock best sellers, ensuring customers stayed engaged and no demand was lost.

US Launch Strategy Built on UK Success

Leveraging proven UK learnings, we developed a full-funnel Meta ads pipeline for the US refined to suit local audience behaviours, driving awareness, consideration, and conversion with a focus on sustainable scaling over short-term spikes.