Distinctly Jacquemus

Few brands possess the innate ability to captivate and entertain. Simon Porte Jacquemus has become known for his storytelling and for doing things differently, and his latest show at the Palace of Versailles did exactly that. 

Le Chou Chou, Pierre Suu

The enigmatic founder has turned his eponymous label, Jacquemus, into a House renowned for its ability to halt the scroll and dominate our feeds.

From the untamed salt marshes of Aigues-Mortes to lavender-filled Provençal landscapes, and the dreamscape of a faraway Hawaiian beach, Jacquemus knows how to put on a show that cuts through the noise.

The Jacquemus show of the Spring-Summer 2020 season in Provence in the midst of lavender fields, Getty Images / Arnold Jerocki  

The thriving brand serves as a reminder that fashion is more than its physical parts, it’s about the spectacle and the cult-like community that gathers around it. The brand experience is just as, if not more important than the collection itself when it comes to cultivating desirability.

Creating a strong brand identity and nurturing an engaged community is vital if you want to succeed in an increasingly competitive world.

Gone are the days when customer loyalty was a given. In a market flooded with options, only the resilient and the authentic will thrive. JACQUEMUS gets this more than anyone else; they invest in their brand, they nurture their community, and they craft an expertly-planned strategy that serves as the beating heart of their business.